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Free Brand Messaging Worksheet

Define the audience, problem, outcome and proof, then turn them into a message a reader can understand without you explaining it.

English PDF PDF بالعربية Editable text template

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See a fictional example before you start

Audience: independent retailers. Problem: slow-moving stock. Outcome: clearer purchasing decisions. Proof: a sample sales and stock review. Message: We help independent retailers plan purchasing around what customers actually buy.

Page or offer

Choose one service, product or page for this draft.

1. Who do you help?

Name the audience and the situation that makes this offer relevant.

2. What problem do you solve?

Use the words a customer would use. What are they trying to change?

3. What outcome do you help them achieve?

Describe a practical change. Separate your deliverable from results you cannot guarantee.

4. What proof supports the promise?

Choose relevant work, an approved testimonial or a demonstration. Mark any claim that still needs checking.

Write your first message

We help [audience] address [problem] through [approach], so they can [practical outcome]. Put supporting proof nearby.

What should the reader do next?

Choose a next step that matches the actual buying process.

What did a reader understand?

Ask who the offer is for, what it helps with and what remains unclear. Let them answer before you explain.

What will you revise?

Record one change to the wording or evidence, then test again.

What should you do with the draft?

Put relevant evidence beside the message. Show it to someone in your audience before explaining it. Record what they understood and what remains unclear, then revise.

Read the full messaging guide Explore brand strategy support