Free Brand Messaging Worksheet
Suhail Darwazeh
https://suhaildarwazeh.com/resources/brand-messaging-worksheet/

Page or offer
Choose one service, product or page for this draft.

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1. Who do you help?
Name the audience and the situation that makes this offer relevant.

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2. What problem do you solve?
Use the words a customer would use. What are they trying to change?

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3. What outcome do you help them achieve?
Describe a practical change. Separate your deliverable from results you cannot guarantee.

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4. What proof supports the promise?
Choose relevant work, an approved testimonial or a demonstration. Mark any claim that still needs checking.

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Write your first message
We help [audience] address [problem] through [approach], so they can [practical outcome]. Put supporting proof nearby.

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What should the reader do next?
Choose a next step that matches the actual buying process.

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What did a reader understand?
Ask who the offer is for, what it helps with and what remains unclear. Let them answer before you explain.

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What will you revise?
Record one change to the wording or evidence, then test again.

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