The experiences that
shaped how I think.
My journey has taken me through creative agencies, brand development and technology communications. Each chapter has added a different perspective on the relationship between business, brands and people.
VML · Copywriter
Oct 2023 – Oct 2024 · Amman
Learning to give
an idea its voice.
At VML, I worked on campaign concepts, scripts and brand messaging across FMCG, finance, technology and government. Working alongside creative, strategy and digital teams meant that writing was always part of a wider conversation.
The work ranged across more than 20 campaigns and 10 major accounts. Each brief required a different voice, while the message still needed to hold together across digital, social and other campaign channels.
A strong idea needs language that gives it direction—and a team that helps it become something people can connect with.
“Suhail always offered to support people with creative ideas, guided the thinking process and always helped with the execution.”Ahmad Awad · Communications Executive
LinkedIn recommendation excerpt
Elite Gym · Brand Consultant
Oct – Dec 2024 · Amman
Thinking beyond
the words.
My work with Elite Gym brought positioning, pricing and audience segmentation into the same conversation. The brief called for looking at how the business presented itself and how its offer connected with the people around it.
Developing brand messaging alongside recommendations for pricing and segmentation gave me a broader context for the communication itself.
Before deciding how a brand should speak, understand what it offers, who it serves and the place it wants to occupy.
Helpdesk · Brand & Communications Coordinator
Dec 2024 – Jun 2025 · Dubai
Web Summit Qatar · Doha, 2024 · With Helpdesk.Connecting the message
to the wider world.
At Helpdesk, I worked on positioning centred on human-led service. That direction connected content, media relations and event communications around a clear brand idea.
My work included communications for Web Summit Qatar, a planned LinkedIn publishing approach and four media features in three months, including a CEO cover story.
Brand presence grows through connected choices: the story you tell, the places you tell it and the relationships behind it.
ITG · Marketing & Communications
Aug 2025 – Aug 2026 · Amman
intaj TechForward Partnership Recognition Event · Amman, 2026.Finding the human value
in complex technology.
At ITG, I developed communications around technology and education solutions for clients, partners and stakeholders across regional and international markets.
Product narratives, CEO statements, media quotes and keynote talking points each had a different purpose. The common task was to connect complex information with something the audience could understand and use.
Market intelligence briefs and campaign ROI evaluation also brought business context into the work, connecting communication decisions with wider priorities.
Clarity starts with understanding the offering—and understanding why it matters to the person receiving the message.
“Suhail is a rare PR and communications talent who seamlessly bridges big-picture strategy with hands-on execution.”Yazan Abu Al Itham · Regional Marketing & Communications Manager
LinkedIn recommendation excerpt
King Hussein Cancer Foundation
136+ volunteering hours
Three months at KHCC
Learning the importance
of being present.
Through volunteering with the King Hussein Cancer Foundation, I gained experience across outreach, fundraising and patient satisfaction. The experience also changed my perspective beyond professional work.
Spending three months volunteering at King Hussein Cancer Center itself made the experience deeply personal. It gave empathy, listening and human connection a different meaning.
Behind every audience, message and interaction is a person whose experience matters.
Building something
of my own.
Today, I’m bringing these perspectives into personal ventures including Katman, a healthcare marketing and communications agency, and Subhan, a faith-centred product brand.
They give me room to explore how positioning, communication and customer experience come together when developing something from the beginning.
My résumé, in one place.
A concise overview of my roles, education and capabilities.