Ministry of Digital Economy and Entrepreneurship
A national partner in the digital transformation initiative. I coordinated launch communications with the ministry and worked with its PR team on the event.
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I coordinated PR and communications for the Ajyal launch in Jordan, across government partner alignment, ITG’s announcement, an executive television interview and school-visit follow-up.
Ajyal launch communications: a case study.
Coordinating the communications behind Jordan’s national education platform—from government alignment and launch-day PR to television, school visits and social media.
The work, at a glance.
My contribution
Partner communications alignment, launch-event PR coordination, ITG’s announcement, an executive interview opportunity, and follow-up communications.
What you can inspect
Published ITG announcements, the linked Al Mamlaka interview, launch and school-visit photographs, and the Alrai clipping below.
The visible result
A coordinated public announcement and a story carried into broadcast, school visits, and social media. Platform user figures describe its scale, rather than campaign performance.
My role at ITG
Marketing & Communications Officer
Scope
Stakeholder coordination, launch PR & ongoing communications
Setting
Public–private education partnership · Jordan
What is Ajyal?
Ajyal is Jordan’s national platform for educational information management and e-learning. It connects learning activities with school administration and educational data, supporting students, teachers, administrators and parents in a shared digital environment.
It is built on EduWave®, ITG’s education technology platform. EduWave® provides the foundation for digital learning, assessment and education management; Ajyal applies that technology to Jordan’s national education context.
1.9M+Ajyal users reported by ITG
4,000+Public schools served
35M+EduWave® users worldwide, reported by ITG
Platform scale provides context for the launch. These are ITG-reported figures, not campaign reach or results attributed to my work. Ajyal source · EduWave® source
The challenge: align partners around one message
The launch brought together government education and digital transformation priorities with ITG’s technology. Communicating that partnership required alignment across institutions.
Ministry of Education
The education-sector partner connecting the platform with Jordan’s public-school system. Its PR team was a key collaborator in the launch event and shared announcement.
Queen Rania Center for Education Technology and Information
The centre supervising the platform’s development within the national partnership, bringing the education technology context into the initiative.
Integrated Technology Group
The technology partner behind Ajyal, built on EduWave®. My role was to help explain that contribution within the wider national story.
Partnership and platform context: ITG’s published account. The work described below reflects my role in the communications programme.
The approach: one launch, six connected activities
Keep the story moving.
A national launch needs a shared message. It also needs a clear explanation of each partner’s contribution and a plan for what happens after the announcement.
One joint press release
I coordinated with the different government bodies around a shared press release, bringing the partners into one announcement and aligning the launch message across institutions.
Managing the event together
I managed the launch event in collaboration with the PR teams at MoDEE and MoE. The work connected ITG’s participation with the government-led announcement and the media-facing launch.
A separate corporate announcement
Alongside the joint release, I managed a dedicated ITG press release explaining the company’s role and the EduWave® technology behind Ajyal. This gave ITG its own voice while keeping the wider partnership central.
Taking the story to Al Mamlaka TV
After the launch, I secured an interview opportunity for ITG’s Chief Business Development Officer, Zaid Tahabsem, on Al Mamlaka TV, extending the conversation beyond the written announcement.
Coordinating school visits
We then arranged school visits with the team, taking the communications beyond the launch venue and into the educational settings the platform was built to support.
Keeping the launch visible on social media
I managed social media communications around the launch and follow-up activity, helping keep Ajyal’s purpose and ITG’s contribution visible after the initial announcement.
Launch & coverage
The outcome: a public record beyond launch day
The launch generated a public record across corporate announcements and news coverage. The Alrai clipping captures the platform’s place in Jordan’s digital education conversation.
Read ITG’s launch announcementRead about Ajyal’s EduWave® foundationView the interview linked in ITG’s launch article
ITG’s launch announcement lists me as the media contact. The links provide published project context; my coordination responsibilities are described in this case study.
A launch is a sequence of conversations.
My contribution brought together the shared announcement, ITG’s own positioning, event coordination, broadcast visibility and follow-up communications. The work shows how PR can connect stakeholders around one story while giving that story a life beyond launch day.
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