CAMPAIGN BRIEF TEMPLATE

Observation: What problem can we demonstrate?

1. Audience: Who needs to make a decision?

2. Barrier: What appears to be stopping them?

3. Change: What should the person do next?

4. Proof: What will make the message believable?

5. Check: How will you assess progress?

Suhail Darwazeh
https://suhaildarwazeh.com/blog/campaign-brief-template/